Connected Store Platform, CloudTags, wins first place award for Best Use of Technology In-Store for their work with digitally native brand MADE.COM in opening their first data-informed smart pop-up in Brighton.
What is a connected store?
Connected stores are tech activated spaces that power customer identification, predictive intelligence and in-store remarketing. CloudTags’ platform analysed product-level transactional and browse associations across MADE’s online and in-store customer-base from their connected showrooms. The research determined smart associated pairings across the entire MADE.COM offering best suited for Brighton customers. Using this omnichannel customer data, the connected showroom offered modular product visuals that adapted based on localised customer behaviours in that showroom location.
This was the first time MADE.COM used these smart data insights in their new pop up spaces in both Brighton and now in Birmingham as part of their ongoing strategy to balance the online and offline presence of the brand as they continue to expand. MADE.COM’s second smart pop-up is live now in the Birmingham Bullring and will be open for four weeks from the 5th to the 31st October to extend their brand experience to the local market. The showroom will feature interactive touch walls powered by CloudTags that are similar to the experience used across all of their showrooms.
“We are excited to accept this award. The concepts and possibilities around flexible and modular retail experiences in local markets are endless. The fact that we’re able to extend our reach locally while offering the entire range profitably is a win for the company,” said Annabel Kilner, head of commercial at MADE.COM.
“Traditionally the pop-up category has been seen as an exercise around brand building and customer and market research. However, pop-ups are in most cases, not profitable and difficult to track and measure. To win this award as a first in the category shows that flexible retail opportunities are gaining renewed focus and importance. We’re excited to be the first platform to help digitally native vertical brands like MADE.COM power connected commerce in modular, measurable and profitable ways,” said James Yancey, CEO of CloudTags.
A new kind of experience
CloudTags is the creator of the Connected Store. CloudTags’ technology increases sales for retailers by allowing customers to interact digitally with products in the store, then re-engaging them intelligently afterward. To fully understand how it works, CloudTag produced an interesting case study for the Timberland brand. In the following video, we can have a pretty good vision of the experience in a Connected Store.
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